PETS ARE BIG BUSINESS, AND THIS ONLINE GUIDE HELPS PET-RELATED COMPANIES COLLAR THE MARKET - Posted by DJHalo 

April 29, 2005 - According to a recently released study of pet owners by BizRate Research, the majority of women prefer their pets to their partners. For companies selling pet-related products and services, this underscores the importance of marketing to pet owners - particularly women who own pets. The Pet Market Advertising Guide, by the National Mail Order Association, is a comprehensive resource for businesses catering to the pet industry. The study further indicates that women spend about $50-$100 a month on their pets. In the past decade, the pet industry has doubled in size to $34 billion a year in revenue, according to the American Pet Product Manufacturing Association. In addition, 62 percent of Americans own a household pet. Those statistics and more are also revealed in The Pet Market Advertising Guide. Holiday- and birthday-related pet spending are two fascinating areas covered in the guide. "There's a huge opportunity for pet-related products and services," said John Schulte, association chairman. "And the NMOA Pet Market Advertising Guide can help these businesses target their marketing and advertising dollars to reach those consumers. If businesses don't know where to reach these niche audiences, they could be barking up the wrong tree, so to speak, and wasting valuable advertising dollars." This 200-plus-page guide, in PDF format, offers: · A description of the pet market industry complete with industry statistics, consumer spending, and top trends in pet product gifts. · Over 250 pet consumer and trade magazines (plus foreign titles) ideal for mail-order advertising. Each listing includes demographics, distribution frequency, circulation, rates, and contact phone numbers and emails. · Dozens of online publications · 175 pet mailing list sources The guide, priced at $99, is available for purchase and download online at www.nmoa.org/catalog. About The National Mail Order Association (NMOA) Headquartered in Minneapolis, the NMOA (www.nmoa.org) is a membership-supported organization founded in 1972 to help small to midsize businesses and entrepreneurs involved in mail order and direct marketing. The NMOA provides education, information, and business contacts worldwide. The National Mail Order Association provides critical business resources for companies involved in direct marketing.

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