LONDON, January 12 /PRNewswire/ -- Forget any notion that we are a
nation of worrying hypochondriacs - new research has revealed that we are
more concerned about the health of our pets than our own ailments.
The study, conducted by Purina ONE, asked 5,500 cat owners about their
attitudes to health and discovered that over a third of UK cat owners would
wait for at least 24 hours to see if their own illness passed before
calling the doctor. In contrast, if their cat was experiencing any signs of
ill health, a whopping 96% of respondents revealed that they would call or
visit their vet straight away.
In fact, most pet owners do not even wait for symptoms - two thirds of
owners (64%) proudly admitted that they take their cat to the vet for
regular check ups, no matter whether he/she is sick or injured. Small
wonder then, that 100% of respondents questioned knew the full name of
their vet!
When it comes to our own ailments though, 73% of us will only go to the
doctors when very sick or injured - a whopping 32% of those asked revealed
that they prefer to simply self help with NHS Direct and the Internet when
ill.
Stephanie Theobald, Senior Brand Manager on Purina ONE, comments; "Our
survey revealed that 100% of cat owners in the UK consider their cat to be
an important part of the family - and actually worry about their pet's
health much more than their own. Cat ownership is on the increase in the
UK, as cats complement our modern lifestyles and become increasingly
important to their dedicated owners. It's therefore important for us to
make sure cats receive the correct nutritional care and physical and mental
exercise to minimise trips to the vet and maximise their long, healthy and
happy life with us."
By feeding Purina ONE, a high quality complete dry cat food, owners can
help their cat maintain peak health throughout its life. It contains
optimal levels of protein, a special blend of vitamins and antioxidants and
a balance of minerals and rich sources of Omega 3 and 6.
The survey results firmly underline the importance of health to cat
owners. And after hearing from thousands of happy customers who have
already seen the visible difference feeding Purina ONE can make to their
cat, the brand has launched a search for the nation's fairest feline; the
cat that exudes with health as a result of eating Purina ONE, to star in
their next national advertising campaign.
By entering the competition UK cat owners will have the chance to see
their cat become the face of the 2007 Purina ONE national advertising
campaign, and win a cat gym and a year's supply of their food. The cat
owner will also benefit, with a fantastic personal training and pampering
session to ensure their fitness and wellbeing matches that of their cat.
So have you noticed the difference since feeding Purina ONE to your
cat? Maybe your cat has shining eyes, a stronger appetite, increased energy
or a smoother coat? If so enter the competition online at
http://www.purinaone.co.uk or post your entry together with a picture of your cat
to:
ONE in a million competition
c/o The Griffin Building
83 Clerkenwell Road
London EC1R 5AR
- Closing date of competition 31st January 2007. No Purchase necessary.
Full Terms & Conditions available online.
If you have never fed your cat Purina ONE you can still enter. Go
online to http://www.purinaone.co.uk, and take the ONE Month Challenge to see for
yourself the benefits of feeding your cat Purina ONE. You should start
noticing a difference in your cat after the first week and you can then
send us your testimonial.
Notes to Editors:
The survey was conducted online with 5,500 cat owners during December
2006.
SOURCE Purina ONE
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