The Sierra Veterinary Hospital in Carson City had the distinction of being the first in the United States to enroll in “Feeding Pets of the Homeless” a public relations program specifically written and published for veterinarians. The program was designed to enhance community outreach with good public relations.
Dr. Gary L. Ailes of SVH said, “The “Feeding Pets of the Homeless” program has produced an amazing increase in the visibility of our practice to the community. Using the step-by-step easy kit and the press release samples, we were on the front page of the local daily news the next day. The reporter called the office and spoke with me and then wrote an outstanding article using the information that we had provided. A regional TV news station did a 30 second spot on the program along with our name and address. We have had a large number of new potential clients coming in to drop off pet food and say they support us and the program. The phone hasn’t stopped ringing for days. This has been a great opportunity to involve the staff, increase foot traffic and show the community that we care. I recommend this program to all practices.”
Ailes went on to say, "I've known that we had wonderful clients for a long time, and this project shows that with an exclamation point, the day after the announcement, the bin was filled and overflowing. Everything has been passed along to FISH (a local food bank for the needy) and the bin is already being refilled."
For more information on the “Feeding Pets of the Homeless” visit www.petsofhomeless.com or call (775) 230-6229.
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